Tips for Running a Successful Floral Shop

June 19th, 2017
Floral Shop Tips

Creating a successful floral shop can have its challenges, especially in a small town.

Not only are your competitors a little closer to home, but you have to think smart and get creative in order to drum up business outside of major holidays, like Valentine’s Day and Mother’s Day. Trust us; we know what it’s like. Here’s how we make it work, and how you could too.

Establish Your Suppliers

To run a successful business, the first thing you’ll need to do is decide where you’ll be purchasing your materials from. Talk to reputable wholesalers nearby, and find the one with the best products for the best price. Remember, it’s okay to purchase some flowers from one supplier, and other materials from another. Regularly checking in with your suppliers and making sure their prices stay fair and consistent will keep your business cost manageable.

Local Outreach

When you’re opening a new business, it’s important to get in touch with the locals. Have a few grand opening events to invite neighbors and potential customers into the shop. You may also want to consider offering a special discount, enticing people to try out your services and review the quality firsthand.

Teaching a floral arrangement class, or hosting a get-to-know-you event with a few snacks and a little wine may also get people in the door and create brand exposure. Talk to the local book club, drop flyers off after Sunday brunch, and get the word out about your shop.

Weekly Deliveries

Are their restaurants or hotels in your neighborhood that always have fresh flower displays? Drop off some arrangements to local businesses to establish a potential relationship and encourage weekly floral orders from them. These deals could be your bread and butter when you’re in between busy seasons.

Though owning a floral shop can have its difficulties, there’s nothing more rewarding in our book. We love the look on our customer’s faces when they are surprised with a beautiful bouquet of our flowers. Click here to browse through our selection of flowers for delivery here in Middlebury, Vermont, or stop on into our shop on MacIntyre Lane. We’d be happy to chat with you!

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